The Revenue Engine Blueprint: How to Stop Revenue Leaks
Most small businesses don’t fail because of bad service — they fail because the sales system leaks revenue.
At FlowBooked, we see it over and over:
- Leads aren’t captured consistently.
- Follow-ups are too slow or inconsistent.
- Pricing models leave cash on the table.
That’s why we built the Revenue Engine Blueprint — a simple framework for fixing these three leaks and turning growth into autopilot.
Leak #1: Lead Capture
- Too many businesses still rely on referrals and sticky notes.
- Every lead should flow into one database and trigger an instant alert.
- Tools: Brevo forms, Netlify/Astro forms, Typeform → CRM.
👉 Action Step: Audit your last 10 leads — where did they go? If they’re scattered across inboxes, you’ve got a capture leak.
Leak #2: Follow-Up
- 50–70% of leads never hear back in time.
- Responding within 5 minutes can 10x your close rate.
- Fix it with a short 3–5 touch sequence:
- Day 0: Instant reply + booking link.
- Day 2: Reminder message.
- Day 5: Value email.
- Day 10: Final nudge.
👉 Action Step: Write 3 quick follow-up messages today — confirmation, reminder, last chance.
Leak #3: Pricing & Money Model
- Most owners sell only a “core” service.
- Add-ons, bundles, and prepay options can boost revenue 15–40% without more clients.
Example Offer Grid
| Option | Includes | Price |
|---|---|---|
| Core | Standard service only | $200 |
| Growth Bundle | Core + Weekly Check-ins + Progress Kit | $260 |
| VIP | Core + Growth Bundle + Extra Session | $340 |
👉 Action Step: Brainstorm 2–3 simple add-ons priced at 10–30% of your core service.
The Bottom Line
When you fix these three leaks — capture, follow-up, pricing — you stop guessing and start running a Revenue Engine:
Lead → Follow-Up → Close → Money Model → Growth
Get the Full Guide
This is just the preview. In the complete Revenue Engine Blueprint, you’ll get:
- ✅ Tools and templates for each leak.
- ✅ A plug-and-play follow-up sequence.
- ✅ A pricing model calculator to test your own numbers.