Money Model Add-Ons for Service Businesses: The Complete Guide
How to use simple add-ons, bundles, and prepay options to raise your average revenue per client, without adding more work.
Primary CTAs
Trust signals
- 💳 Prepay options
- 📦 Bundled offers
- ➕ Simple add-ons
Why Add-Ons Matter
Most small businesses sell only a “core” service. That leaves 15–40% of potential revenue on the table.
Add-ons let clients self-upgrade, boosting revenue without extra selling effort.
- Easy upsell at checkout — one more click.
- Increased retention — clients with add-ons stick longer.
- Cash pulled forward — prepay options give you cash flow now.
Benefits for $300k–$1M Service Businesses
- Higher average order value (AOV): Simple tweaks can raise per-client revenue 20–40%.
- Cash stability: Prepay and bundles bring in cash upfront instead of trickling monthly.
- No extra workload: Add-ons should improve results without adding delivery headaches.
Types of Add-Ons (Pick 1–2 per Offer)
1) Prepay Options
- Pay 3–6 months upfront and get a bonus (extra session, small discount, priority access).
2) Bundles
- Core service + 1–2 add-ons packaged together as “Best Value.”
3) Standalone Add-Ons
- Extra session, progress report, accountability texts, VIP support, or onboarding pack.
Example Add-Ons for Service Businesses
- Fitness Studio: Priority class booking, nutrition plan, progress scans.
- Wellness Clinic: Extra consult, supplement pack, home kit.
- Camp/Program: Early drop-off, extended hours, meal plan.
- Agency/Consulting: Priority support, strategy session, monthly reporting.
Implementation Blueprint (30 Days)
- Days 1–5: Audit current offer. List 2–3 potential add-ons.
- Days 6–10: Price add-ons at 10–30% of core service.
- Days 11–20: Update checkout page + invoice template with add-ons.
- Days 21–30: Train team to introduce bundles as “Best Value” option.
Pricing Patterns
- Anchor with core: Keep your base service price visible.
- Bundle as winner: Price bundle so it feels like the “easy yes.”
- Add-ons at checkout: Offer 2–3 low-friction upgrades clients can tick on.
Example Offer Grid
| Option | Includes | Price |
|---|---|---|
| Core | Standard service only | $200 |
| Growth Bundle | Core + Weekly Check-ins + Progress Kit | $260 |
| VIP | Core + Growth Bundle + Extra Session | $340 |
Add-ons at checkout:
☐ Extra Session (+$60)
☐ Accountability Texts (+$40)
ROI Example
If current AOV = $200, and 30% of clients add a $50 upgrade → new AOV = $215.
That’s +$15/client. With 100 clients/mo, that’s +$1,500/mo extra without extra marketing.
Add in 10% choosing a prepay 3-month plan at $600 upfront, and cash flow jumps dramatically.
Swipe Copy (Consult + Checkout)
Consult Script (60 seconds):
Most choose the Growth Bundle because it includes check-ins and a progress kit — helps you get results faster.
You can also stick with Core, or add an extra session when you need it. Which feels best?
Checkout Line Items:
- ✔ Growth Bundle — Core + Weekly Check-ins + Progress Kit — $260/mo
- — or —
- ✔ Core Service — $200/mo
Optional add-ons:
- □ Extra Session (+$60)
- □ Accountability Texts (+$40)
Pro Tips
- Lead with outcomes (“Get results faster”), not features.
- Keep add-ons truly additive — no extra complexity for you.
- Always show a “Best Value” bundle that pulls people up naturally.
- Display add-ons everywhere: consult script, checkout, confirmation email.
Ready to Raise Your Revenue?
Small changes in pricing structure can add thousands per month in revenue without new leads.
Want us to configure your pricing options, update checkout, and wire in upsell automations?